Metrics help you determine the success of an A/B test. They are performance indicators that let you know if the changes you are testing actually have a positive impact. You define the metrics for your experiment. Generally, they should be goals that you have for your users. Examples include reaching a checkout page, placing an order, or signing up for a mailing list.
Tracking each step of your conversion funnel can be considered a good metric strategy. SplitWit uses these metrics to determine which version of your A/B experiment is most successful.
SplitWit offers three types of metrics to track:
- Click events
- Custom API calls
Pageview metrics measure when a user lands on certain pages. You can specify pageviews by targeting URLs. These are usually pages that represent conversions, such as a post-checkout thank-you page. The experiment does not need to be running on that page. As long as the project code snippet is there, the metric will be tracked.
Click events track when users click on UI elements on a page. This might be a button, a hyperlink, or anything else. You specify which UI element you want to track by using CSS selectors.
Custom API calls