Categories
Marketing

How to increase conversion rate

The best way to increase your conversion rate is through experimentation and iteration. Making small improvements continuously over time leads to the strongest results. Measuring the result of your efforts is imperative.

Getting a high number of users to complete a purchase or signup indicates that you are constantly improving. This requires a strategy to measure key performance indicators. You should be keeping track of important metrics, and watch when they improve based on changes you make.

Here are some practical tips for increasing conversion rates.

1. Run A/B split tests

Experimentation should be a constant part of your digital strategy. You should always be running tests on your website.

Start with a list of hypotheses about what could make your website perform better. Here are some ideas.

Come up with a set of metrics that will let you know if things are improving. Examples include measuring when users click on an add-to-cart button, land on a check out page, complete a purchase, or sign up for a mailing list.

Use SplitWit to create experimental changes, track key metrics, and measure results. As time goes on, you’ll continue to learn what makes your website better and will keep growing.

2. Build on top of improvements

Once your A/B split test has reached statistical significance, SplitWit determines the experiment’s effectiveness based on the metrics you set. If your hypothesis was correct, and the changes improved your conversion rate, you’ll know to make them permanent. But, that should not be the end of your A/B testing strategy.

When one experiment ends, you should get ready to launch another. Run a new test that improves upon what was learned from a previous experiment.

For example: If you found that changing the color of CTA buttons increased your click through rate, next try changing the font-style of those same buttons. As you continue to iterate, you’ll keep learning and refining what works best.

3. Revisit assumptions over time

Testing and change should be a continuous process, and part of your default strategy. To continue to increase conversion rates, spend time revisiting experiments you ran in the past. As time goes on, things may have changed with your users and the market.

Previously, one of your hypotheses may have been wrong – but now would prove true. It’s also important to re-validate the changes you made permanent, to make sure they still serve your business.

Try re-running one of your past experiments that failed in the past. Maybe now, it’ll work out. Continue to grow your learnings, build your business, and increase your conversion rate!

Increase conversion rates
Categories
Marketing

Best ideas for split test experiments

Are you looking to increase sales on your website? Trying to get more people to sign up? Experimenting with parts of your website can help you learn what works best. Below is a list of the best things you can try.

1. Button color

Colors can have profound psychological effects. Try changing the background-color of important buttons on your website to see if that leads to an increase in conversion rate.

Change the text of your buttons
SplitWit makes changing the color of a button easy.

2. Size of call-to-action

Bigger CTAs can be more eye-catching and will command a user’s attention. You can increase the size of a button by increasing its padding.

Increase the size of a CTA by using CSS
Add custom CSS to experiment with your website.

3. Headline text

A strong headline can push visitors to take immediate action. Telling users to act now, and using active language are effective marketing techniques. Consider the following:

Meal Plan Packages

– versus –

Signup for weekly meal plans now!

4. Button text

Buttons are an important user interface element. They call users to take important actions, like signing up or making a purchase. The words you use have a considerable impact. By experimenting with word choice, you can learn what work best for your website and user-base. SplitWit makes it easy to do this.

Experiment with button text.

5. Imagery

Pictures, icons, and other visual cues help customers have an emotional connection to your brand or product. Use SplitWit to easily add images to an experimental variation of your website.

Insert an image using SplitWit
Add images or other elements using the visual editor.

SplitWit can help you make these experimental changes, and measure how well they perform. By continually running A/B tests on your website, you’ll keep learning and improving how to make your business grow better.

Categories
Marketing

Should I split test my website?

Split testing and experimentation should be a constant part of any company’s process. Even if you think a new design or feature will be great, actual results may say otherwise. Split testing puts real-life customer interactions at the center of your operation. It gives you important data about how people use your website. That information helps us to make important decisions. Decisions that will push more customers further through the conversion funnel for more sales and sign-ups.

Generally, you should always have some experiments running on your website. In fact, testing small changes can reveal the most useful results. Word choice, colors, and layout can have a huge influence on how customers perceive, and interact, with your digital product.

Data-based decision-making should be a habit. Don’t guess, let your visitors tell you what works (and what doesn’t). Remember: data beats opinions every time.