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Marketing News Technology

Getting onboard

Have an idea about how to make your website better? That’s great! You should use SplitWit to test it first. It’s important to make sure that your intuition matches reality. The numbers won’t lie.

Below are the steps you’ll need to take to get started.

1. Create your experiment

Name your experiment, and set which page(s) it should target. Good experiments are specific, and test discrete UI/UX elements – such as the color of call-to-action buttons.

Create your experiment

2. Select a variation

SplitWit allows you to edit to both the control and variation versions of your experiment. Start by choosing which you’d like to edit.

Choose a variation

3. Make changes

Use the visual editor to make changes to your website. SplitWit lets you easily adjust text, images, and colors. It even allows for more advanced functionality, such as adding animations and custom code.

4. Add a metric

Metrics determine what an experiment will measure. You can target specific clicks or page-views. Examples include clicking on a “buy now” button or landing on an order confirmation page. This is how you can tell if your experimental changes had a positive affect on your business.

5. Start the experiment

Your experiment is created, you’ve made variation changes, and set a metric. Now, you’re ready to make the experiment live by hitting the start button. A portion of users will begin seeing the changes, and metric data will be recorded.

SplitWit will let you know when the data has reached statistical significance and determine a winner between your variations.

Categories
Statistics Technology

Statistical Significance

Statistical significance means that your experiment results are likely not due to random chance.

Any experiment seeks to prove that the results from the sample also exist in the overall population. The more visitors you have, the easier it is to disprove randomness.

Before starting an experiment, you generally have a hypothesis about what will make your website better. It might be changing text, adjusting layouts, or updating colors. SplitWit evaluates your hypothesis based on the metrics you set for visitors. Our algorithm ensures that the experiment is not considered complete until the results are statistically significant.

Statistically significant results
Analyze the results of your hypothesis to improve your website.

How does SplitWit use statistical significance?

You can check the results of a SplitWit experiment at any time. The results page tells you which version is performing better based on the metrics you have set. It also shows wether these results are statistically significant, or not.

Your experiment is not considered finished until statistical significance has been achieved. But, what does that mean?

It means there is a 95% chance that these results are real, and not due to a false positive. SplitWit uses formulas to calculate this number based on probability. This calculation gives you confidence that the changes you make to your website will positively impact your business.

Significant Results