Increasing the size of important UI elements on your website can help draw attention to them. This is useful for call-to-actions and other important visual cues. Experimenting with visual hierarchy is a great idea for an A/B test. SplitWit makes it easy to quickly apply these kind of changes to your ecommerce website. Below explains a few of your options:
Increasing the font-size of your headlines is just a few clicks away with SplitWit. Select the text that you want to emphasize, scroll down to the font-size property, input a higher pixel value, and hit save.
Width and height
Adjusting the width and height of buttons or images can help them stand out. Click on the user interface element in visual editor to reveal a list of style properties. You can update the item’s size using pixels, percentages, or any other valid CSS measurement unit.
Adding padding to an element generates space around its content within its border. This a good option for buttons, text widgets, and other self-contained UI items. You can find the padding property in the list of style properties displayed when using the visual editor
The best way to increase your conversion rate is through experimentation and iteration. Making small improvements continuously over time leads to the strongest results. Measuring the result of your efforts is imperative.
Getting a high number of users to complete a purchase or signup indicates that you are constantly improving. This requires a strategy to measure key performance indicators. You should be keeping track of important metrics, and watch when they improve based on changes you make.
Here are some practical tips for increasing conversion rates.
1. Run A/B split tests
Experimentation should be a constant part of your digital strategy. You should always be running tests on your website.
Start with a list of hypotheses about what could make your website perform better. Here are some ideas.
Come up with a set of metrics that will let you know if things are improving. Examples include measuring when users click on an add-to-cart button, land on a check out page, complete a purchase, or sign up for a mailing list.
Use SplitWit to create experimental changes, track key metrics, and measure results. As time goes on, you’ll continue to learn what makes your website better and will keep growing.
2. Build on top of improvements
Once your A/B split test has reached statistical significance, SplitWit determines the experiment’s effectiveness based on the metrics you set. If your hypothesis was correct, and the changes improved your conversion rate, you’ll know to make them permanent. But, that should not be the end of your A/B testing strategy.
When one experiment ends, you should get ready to launch another. Run a new test that improves upon what was learned from a previous experiment.
For example: If you found that changing the color of CTA buttons increased your click through rate, next try changing the font-style of those same buttons. As you continue to iterate, you’ll keep learning and refining what works best.
3. Revisit assumptions over time
Testing and change should be a continuous process, and part of your default strategy. To continue to increase conversion rates, spend time revisiting experiments you ran in the past. As time goes on, things may have changed with your users and the market.
Previously, one of your hypotheses may have been wrong – but now would prove true. It’s also important to re-validate the changes you made permanent, to make sure they still serve your business.
Try re-running one of your past experiments that failed in the past. Maybe now, it’ll work out. Continue to grow your learnings, build your business, and increase your conversion rate!
Are you looking to increase sales on your website? Trying to get more people to sign up? Experimenting with parts of your website can help you learn what works best. Below is a list of the best things you can try.
1. Button color
Colors can have profound psychological effects. Try changing the background-color of important buttons on your website to see if that leads to an increase in conversion rate.
2. Size of call-to-action
Bigger CTAs can be more eye-catching and will command a user’s attention. You can increase the size of a button by increasing its padding.
3. Headline text
A strong headline can push visitors to take immediate action. Telling users to act now, and using active language are effective marketing techniques. Consider the following:
Meal Plan Packages
– versus –
Signup for weekly meal plans now!
4. Button text
Buttons are an important user interface element. They call users to take important actions, like signing up or making a purchase. The words you use have a considerable impact. By experimenting with word choice, you can learn what work best for your website and user-base. SplitWit makes it easy to do this.
Pictures, icons, and other visual cues help customers have an emotional connection to your brand or product. Use SplitWit to easily add images to an experimental variation of your website.
SplitWit can help you make these experimental changes, and measure how well they perform. By continually running A/B tests on your website, you’ll keep learning and improving how to make your business grow better.
Split testing is a form of experimentation used in marketing. It’s aim is to optimize your website for success. Often called A/B testing, traffic is split between two slightly different versions of a webpage (version A vs. version B). Then, based on key metrics (such as click-through rates and conversions), we measure which performs better.
What is the goal of your website? It might be to get more sales, or to get more people to sign up. How can you get more sales and sign ups? Answer: improve your website’s user experience to be more persuasive.
It’s easy to have a hunch about what will make your website better. But, you can’t tell for sure without testing and experimentation.