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Marketing

What is a conversion funnel?

A conversion funnel is the path a user takes through a website or digital product toward a defined end-goal. That goal, or conversion, is usually a sale or sign-up. It is referred to as a funnel because as a user progresses, their navigation options become more limited. This narrowing of options guides the consumer to their final destination.

The number of users tend to decrease along the way. For example, at the top of the funnel, many people may land on your website. A fraction of those will continue on to a product page. Ultimately, an even smaller number will actually make a purchase. Generally, the more steps it takes to get to the end-goal results in fewer conversions.

Conversion funnel example
Example of a digital sales funnel.

SplitWit helps you to optimize the customer’s journey through this metaphorical funnel. Optimizing the user journey is critical to the success of your business. Run experiments to find out how to get the most people through your funnel.