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Getting onboard to increase conversion rates

Have an idea about how to make your website better? That’s great! You should use SplitWit to test it first. It’s important to make sure that your intuition matches reality. The numbers won’t lie.

Below are the steps you’ll need to take to get started.

1. Create your experiment

Name your experiment, and set which page(s) it should target. Good experiments are specific, and test discrete UI/UX elements – such as the color of call-to-action buttons.

Create your experiment

2. Select a variation

SplitWit allows you to edit to both the control and variation versions of your experiment. Start by choosing which you’d like to edit.

Choose a variation

3. Make changes

Use the visual editor to make changes to your website. SplitWit lets you easily adjust text, images, and colors. It even allows for more advanced functionality, such as adding animations and custom code.

4. Add a metric

Metrics determine what an experiment will measure. You can target specific clicks or page-views. Examples include clicking on a “buy now” button or landing on an order confirmation page. This is how you can tell if your experimental changes had a positive affect on your business.

5. Start the experiment

Your experiment is created, you’ve made variation changes, and set a metric. Now, you’re ready to make the experiment live by hitting the start button. A portion of users will begin seeing the changes, and metric data will be recorded.

SplitWit will let you know when the data has reached statistical significance and determine a winner between your variations.