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News Technology

Shopify App

SplitWit is now available as a Shopify app. It easily installs and integrates with any Shopify store. You’ll be able to make experimental changes to your shop right from the Shopify dashboard.

Shopify App Store

Running A/B tests on Shopify websites has never been easier. Get started with a free 30 day trial.

Shopify dashboard

This is the only Shopify app that allows you to make visual A/B test changes directly from the Shopify dashboard.

Shopify App Store Badge
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News Statistics Technology

Stats Calculator

We’ve launched the SplitWit Statistical Significance Calculator.

Statistical Significance Calculator

It’s free to use, and calculates the results of your A/B experiments. Just enter the number of visitors and conversions for both versions of your test. The calculator will work out conversion rates, relative uptick in conversions between the two, and will tell you if the results are statistically significant.

This tool uses the same stats engine that powers the main SplitWit service.

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Marketing News Technology

Getting onboard

Have an idea about how to make your website better? That’s great! You should use SplitWit to test it first. It’s important to make sure that your intuition matches reality. The numbers won’t lie.

Below are the steps you’ll need to take to get started.

1. Create your experiment

Name your experiment, and set which page(s) it should target. Good experiments are specific, and test discrete UI/UX elements – such as the color of call-to-action buttons.

Create your experiment

2. Select a variation

SplitWit allows you to edit to both the control and variation versions of your experiment. Start by choosing which you’d like to edit.

Choose a variation

3. Make changes

Use the visual editor to make changes to your website. SplitWit lets you easily adjust text, images, and colors. It even allows for more advanced functionality, such as adding animations and custom code.

4. Add a metric

Metrics determine what an experiment will measure. You can target specific clicks or page-views. Examples include clicking on a “buy now” button or landing on an order confirmation page. This is how you can tell if your experimental changes had a positive affect on your business.

5. Start the experiment

Your experiment is created, you’ve made variation changes, and set a metric. Now, you’re ready to make the experiment live by hitting the start button. A portion of users will begin seeing the changes, and metric data will be recorded.

SplitWit will let you know when the data has reached statistical significance and determine a winner between your variations.

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Github repo and WordPress plugin

SplitWit has created a GitHub repo to share integration code, examples, and utilities.

https://github.com/SplitWit

The first project we’ve added is our WordPress plugin – which is also new. Once installed, you can add a SplitWit project ID to the settings page to automatically integrate. This injects the necessary code snippet into your WordPress site.

https://github.com/SplitWit/splitwit-wordpress-plugin

Enter your project ID into the plugin.
Settings page of the SplitWit Experiments plugin

You can also download it here directly:

Download splitwit-wp-plugin.zip

Here’s how to install it:

1) Download the compressed file, unzip it, and add the contents to your WordPress site’s plugin folder ( wp-content/plugins/ )

2) Create a free account at SplitWit.com.

3) Create a SplitWit project for your site.

4) Copy/paste that project’s ID code into the plugin’s settings page. This ID code can be found on the SplitWit projects page.

Find you project ID for SpltWit.
You can find your site’s project ID on the projects page

https://www.SplitWit.com/projects

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Suggestions by SplitWit

SplitWit is designed to scan your website, and give you suggestions for experiments. Those changes can lead to an improvement in conversion rate.

Give it a try, for free: https://www.splitwit.com/analysis

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Explainer Video

Watch the SplitWit explainer video, and subscribe to our YouTube page.

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Welcome!

Welcome to the SplitWit blog! Here you can find updates to the SplitWit software product, as well as content related to split testing and marketing.