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AB Ideas Marketing Technology

Increase the size of UI elements

Increasing the size of important UI elements on your website can help draw attention to them. This is useful for call-to-actions and other important visual cues. Experimenting with visual hierarchy is a great idea for an A/B test. SplitWit makes it easy to quickly apply these kind of changes to your ecommerce website. Below explains a few of your options:

Font size

Increasing the font-size of your headlines is just a few clicks away with SplitWit. Select the text that you want to emphasize, scroll down to the font-size property, input a higher pixel value, and hit save.

Width and height

Adjusting the width and height of buttons or images can help them stand out. Click on the user interface element in visual editor to reveal a list of style properties. You can update the item’s size using pixels, percentages, or any other valid CSS measurement unit.

Edit the size of a button using the visual editor

Padding

Adding padding to an element generates space around its content within its border. This a good option for buttons, text widgets, and other self-contained UI items. You can find the padding property in the list of style properties displayed when using the visual editor

Categories
AB Ideas Marketing Technology

How to change the color of a button

A great idea for an A/B test is to experiment with the color of your call-to-action buttons. The right colors can generate positive emotions from your visitors and push them to take action.

SplitWit lets you change the color of buttons on your website and Shopify store. Start by clicking “Make changes” from your experiment dashboard

Shopify experiment dashboard

Next, click on the button that you want to edit in the visual editor panel. You’ll see a list of properties for the element you selected. Scroll down to “background”. Here you can type the name of a color or enter an HTML hexadecimal color code (eg. #f3f3f3).

Visual editor properties list for a selected element

If you click “view options” you’ll see a list of possible color values that you can choose from. Once you decide on a color, be sure to save and preview your changes.

How to choose the right color

When choosing a button color for your experiment, start with a hypothesis about why the change might increase conversions.

Often times a powerful red can evoke a response of urgency, and stimulate users to click by grabbing their attention.

Green or blue communicates feelings of security that may give visitors confidence in your call-to-action.

Generally, when experimenting with color, try to follow basic color theory principles. Colors on opposite sides of a spectrum tend to be visually pleasing. Following a color scheme can give you ideas about what options are best.

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Marketing

How to increase conversion rate

The best way to increase your conversion rate is through experimentation and iteration. Making small improvements continuously over time leads to the strongest results. Measuring the result of your efforts is imperative.

Getting a high number of users to complete a purchase or signup indicates that you are constantly improving. This requires a strategy to measure key performance indicators. You should be keeping track of important metrics, and watch when they improve based on changes you make.

Here are some practical tips for increasing conversion rates.

1. Run A/B split tests

Experimentation should be a constant part of your digital strategy. You should always be running tests on your website.

Start with a list of hypotheses about what could make your website perform better. Here are some ideas.

Come up with a set of metrics that will let you know if things are improving. Examples include measuring when users click on an add-to-cart button, land on a check out page, complete a purchase, or sign up for a mailing list.

Use SplitWit to create experimental changes, track key metrics, and measure results. As time goes on, you’ll continue to learn what makes your website better and will keep growing.

2. Build on top of improvements

Once your A/B split test has reached statistical significance, SplitWit determines the experiment’s effectiveness based on the metrics you set. If your hypothesis was correct, and the changes improved your conversion rate, you’ll know to make them permanent. But, that should not be the end of your A/B testing strategy.

When one experiment ends, you should get ready to launch another. Run a new test that improves upon what was learned from a previous experiment.

For example: If you found that changing the color of CTA buttons increased your click through rate, next try changing the font-style of those same buttons. As you continue to iterate, you’ll keep learning and refining what works best.

3. Revisit assumptions over time

Testing and change should be a continuous process, and part of your default strategy. To continue to increase conversion rates, spend time revisiting experiments you ran in the past. As time goes on, things may have changed with your users and the market.

Previously, one of your hypotheses may have been wrong – but now would prove true. It’s also important to re-validate the changes you made permanent, to make sure they still serve your business.

Try re-running one of your past experiments that failed in the past. Maybe now, it’ll work out. Continue to grow your learnings, build your business, and increase your conversion rate!

Increase conversion rates
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Marketing

Best ideas for split test experiments

Are you looking to increase sales on your website? Trying to get more people to sign up? Experimenting with parts of your website can help you learn what works best. Below is a list of the best things you can try.

1. Button color

Colors can have profound psychological effects. Try changing the background-color of important buttons on your website to see if that leads to an increase in conversion rate.

Change the text of your buttons
SplitWit makes changing the color of a button easy.

2. Size of call-to-action

Bigger CTAs can be more eye-catching and will command a user’s attention. You can increase the size of a button by increasing its padding.

Increase the size of a CTA by using CSS
Add custom CSS to experiment with your website.

3. Headline text

A strong headline can push visitors to take immediate action. Telling users to act now, and using active language are effective marketing techniques. Consider the following:

Meal Plan Packages

– versus –

Signup for weekly meal plans now!

4. Button text

Buttons are an important user interface element. They call users to take important actions, like signing up or making a purchase. The words you use have a considerable impact. By experimenting with word choice, you can learn what work best for your website and user-base. SplitWit makes it easy to do this.

Experiment with button text.

5. Imagery

Pictures, icons, and other visual cues help customers have an emotional connection to your brand or product. Use SplitWit to easily add images to an experimental variation of your website.

Insert an image using SplitWit
Add images or other elements using the visual editor.

SplitWit can help you make these experimental changes, and measure how well they perform. By continually running A/B tests on your website, you’ll keep learning and improving how to make your business grow better.

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Marketing News Technology

Getting onboard

Have an idea about how to make your website better? That’s great! You should use SplitWit to test it first. It’s important to make sure that your intuition matches reality. The numbers won’t lie.

Below are the steps you’ll need to take to get started.

1. Create your experiment

Name your experiment, and set which page(s) it should target. Good experiments are specific, and test discrete UI/UX elements – such as the color of call-to-action buttons.

Create your experiment

2. Select a variation

SplitWit allows you to edit to both the control and variation versions of your experiment. Start by choosing which you’d like to edit.

Choose a variation

3. Make changes

Use the visual editor to make changes to your website. SplitWit lets you easily adjust text, images, and colors. It even allows for more advanced functionality, such as adding animations and custom code.

4. Add a metric

Metrics determine what an experiment will measure. You can target specific clicks or page-views. Examples include clicking on a “buy now” button or landing on an order confirmation page. This is how you can tell if your experimental changes had a positive affect on your business.

5. Start the experiment

Your experiment is created, you’ve made variation changes, and set a metric. Now, you’re ready to make the experiment live by hitting the start button. A portion of users will begin seeing the changes, and metric data will be recorded.

SplitWit will let you know when the data has reached statistical significance and determine a winner between your variations.

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Marketing

What is a ‘Call To Action’?

A call-to-action (CTA) prompts a user to do what you want them to do. It literally calls them to take an action. A CTA is a prompt on your website that leads a user down through your conversion funnel. The action is usually one that leads to a sale or a sign-up. Its goal is to evoke an immediate response (“Call now!” or “Buy now!”).

Call to action example
Testing your call-to-action will help improve your website’s sales.

Most often, it takes the form of an actionable UI element, such as as button. It could also take the form of actionable information, like a phone number or other contact information. Split testing your call-to-action is important, and should be done often. Experiment with color, verbiage, and placement to see what works best.

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Marketing

What is a conversion funnel?

A conversion funnel is the path a user takes through a website or digital product toward a defined end-goal. That goal, or conversion, is usually a sale or sign-up. It is referred to as a funnel because as a user progresses, their navigation options become more limited. This narrowing of options guides the consumer to their final destination.

The number of users tend to decrease along the way. For example, at the top of the funnel, many people may land on your website. A fraction of those will continue on to a product page. Ultimately, an even smaller number will actually make a purchase. Generally, the more steps it takes to get to the end-goal results in fewer conversions.

Conversion funnel example
Example of a digital sales funnel.

SplitWit helps you to optimize the customer’s journey through this metaphorical funnel. Optimizing the user journey is critical to the success of your business. Run experiments to find out how to get the most people through your funnel.

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Marketing

Should I split test my website?

Split testing and experimentation should be a constant part of any company’s process. Even if you think a new design or feature will be great, actual results may say otherwise. Split testing puts real-life customer interactions at the center of your operation. It gives you important data about how people use your website. That information helps us to make important decisions. Decisions that will push more customers further through the conversion funnel for more sales and sign-ups.

Generally, you should always have some experiments running on your website. In fact, testing small changes can reveal the most useful results. Word choice, colors, and layout can have a huge influence on how customers perceive, and interact, with your digital product.

Data-based decision-making should be a habit. Don’t guess, let your visitors tell you what works (and what doesn’t). Remember: data beats opinions every time.

Categories
Marketing

What is split testing?

Split testing is a form of experimentation used in marketing. It’s aim is to optimize your website for success. Often called A/B testing, traffic is split between two slightly different versions of a webpage (version A vs. version B). Then, based on key metrics (such as click-through rates and conversions), we measure which performs better.

Version A vs Version B
A/B test with SplitWit

What is the goal of your website? It might be to get more sales, or to get more people to sign up. How can you get more sales and sign ups? Answer: improve your website’s user experience to be more persuasive.

It’s easy to have a hunch about what will make your website better. But, you can’t tell for sure without testing and experimentation.