Are you looking to increase sales on your website? Trying to get more people to sign up? Experimenting with parts of your website can help you learn what works best. Below is a list of the best things you can try.

1. Button color

Colors can have profound psychological effects. Try changing the background-color of important buttons on your website to see if that leads to an increase in conversion rate.

2. Size of call-to-action

Bigger CTAs can be more eye-catching and will command a user’s attention. You can increase the size of a button by increasing its padding.

3. Headline text

A strong headline can push visitors to take immediate action. Telling users to act now, and using active language are effective marketing techniques. Consider the following:

Meal Plan Packages

– versus –

Signup for weekly meal plans now!

4. Button text

Buttons are an important user interface element. They call users to take important actions, like signing up or making a purchase. The words you use have a considerable impact. By experimenting with word choice, you can learn what work best for your website and user-base. SplitWit makes it easy to do this.

5. Imagery

Pictures, icons, and other visual cues help customers have an emotional connection to your brand or product. Use SplitWit to easily add images to an experimental variation of your website.

SplitWit can help you make these experimental changes, and measure how well they perform. By continually running A/B tests on your website, you’ll keep learning and improving how to make your business grow better.