If you have an ecommerce store, your product pages are very important. It is a crucial step through the conversion funnel. A good product page highlights the details and options for an individual product being sold. The best way to optimize product pages for maximum sales is to A/B test. Below are the top 3 things you should be testing:
Changing the title of your product can have a positive effect on how users feel and could lead to more sales. Try changing the wording of product titles by using synonyms and adjectives. Experiment and see what works best for your customers.
Images can evoke positive responses from prospective customers. Online shoppers tend to be visual buyers. They make decisions by visualizing what they want. Experiment with different images of the same product to find out what gets the best reaction from your store visitors.
Product descriptions are meant to be explanatory and highlight product value. A great description should do more than that. While it does provide important information, keep in mind that it is ultimately marketing copy. When writing descriptions, do your best to persuade and entice potential buyers. Experiment with word choice and layout. Add visual language (“This green hat is a perfect fit for sunny walks through the park“) and remove empty phrases (“This hat is great“).