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Marketing

Best ideas for split test experiments

Are you looking to increase sales on your website? Trying to get more people to sign up? Experimenting with parts of your website can help you learn what works best. Below is a list of the best things you can try.

1. Button color

Colors can have profound psychological effects. Try changing the background-color of important buttons on your website to see if that leads to an increase in conversion rate.

Change the text of your buttons
SplitWit makes changing the color of a button easy.

2. Size of call-to-action

Bigger CTAs can be more eye-catching and will command a user’s attention. You can increase the size of a button by increasing its padding.

Increase the size of a CTA by using CSS
Add custom CSS to experiment with your website.

3. Headline text

A strong headline can push visitors to take immediate action. Telling users to act now, and using active language are effective marketing techniques. Consider the following:

Meal Plan Packages

– versus –

Signup for weekly meal plans now!

4. Button text

Buttons are an important user interface element. They call users to take important actions, like signing up or making a purchase. The words you use have a considerable impact. By experimenting with word choice, you can learn what work best for your website and user-base. SplitWit makes it easy to do this.

Experiment with button text.

5. Imagery

Pictures, icons, and other visual cues help customers have an emotional connection to your brand or product. Use SplitWit to easily add images to an experimental variation of your website.

Insert an image using SplitWit
Add images or other elements using the visual editor.

SplitWit can help you make these experimental changes, and measure how well they perform. By continually running A/B tests on your website, you’ll keep learning and improving how to make your business grow better.

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Getting onboard

Have an idea about how to make your website better? That’s great! You should use SplitWit to test it first. It’s important to make sure that your intuition matches reality. The numbers won’t lie.

Below are the steps you’ll need to take to get started.

1. Create your experiment

Name your experiment, and set which page(s) it should target. Good experiments are specific, and test discrete UI/UX elements – such as the color of call-to-action buttons.

Create your experiment

2. Select a variation

SplitWit allows you to edit to both the control and variation versions of your experiment. Start by choosing which you’d like to edit.

Choose a variation

3. Make changes

Use the visual editor to make changes to your website. SplitWit lets you easily adjust text, images, and colors. It even allows for more advanced functionality, such as adding animations and custom code.

4. Add a metric

Metrics determine what an experiment will measure. You can target specific clicks or page-views. Examples include clicking on a “buy now” button or landing on an order confirmation page. This is how you can tell if your experimental changes had a positive affect on your business.

5. Start the experiment

Your experiment is created, you’ve made variation changes, and set a metric. Now, you’re ready to make the experiment live by hitting the start button. A portion of users will begin seeing the changes, and metric data will be recorded.

SplitWit will let you know when the data has reached statistical significance and determine a winner between your variations.