Month: March 2020

What is a ‘Call To Action’?

Post author By root
Post date March 29, 2020

A call-to-action (CTA) prompts a user to do what you want them to do. It literally calls them to take an action. A CTA is a prompt on your website that leads a user down through your conversion funnel. The action is usually one that leads to a sale or a sign-up. Its goal is to evoke an immediate response (“Call now!” or “Buy now!”).

Call to action example — Testing your call-to-action will help improve your website’s sales.

Most often, it takes the form of an actionable UI element, such as as button. It could also take the form of actionable information, like a phone number or other contact information. Split testing your call-to-action is important, and should be done often. Experiment with color, verbiage, and placement to see what works best.

Technology

What is a CSS selector?

Post author By root
Post date March 29, 2020

A CSS selector is a way of specifying a UI element on a website. It could be an HTML element, class, or ID.

Elements are specified simply by there HTML name: “button”, “h1”, “div”, “a”

Classes need to be prefaced by a dot: .my-class

IDs, similarly, are prefaced by a hastag: #unique-id

Combine these types of selectors for increased specificity: button.check-out

Use CSS selectors to specify parts of your webpage.

Examples:

If your HTML element looks like this:

<a href=”/checkout” class=”checkout”>Check out</a>

A valid CSS selector would be: .checkout

If your HTML element look like this:

A valid CSS selector could be: button#buy-now

SplitWit use of CSS selectors

SplitWit uses CSS selectors to indicate click events for your A/B tests. SplitWit will track clicks on these elements, and use them to calculate which version of your experiment is more successful.

Click event metrics — Measure clicks on your website.

The SplitWit visual editor can also use CSS selectors. Enter a CSS selector in the “Make a change” section to highlight it. Alternatively, simply click on the element, and SplitWit will generate a valid CSS selector for you. The “Insert element” sections works in the same fashion.

The visual editor uses CSS selectors — SplitWit uses CSS selectors to specify UI elements

Marketing

What is a conversion funnel?

Post author By root
Post date March 23, 2020

A conversion funnel is the path a user takes through a website or digital product toward a defined end-goal. That goal, or conversion, is usually a sale or sign-up. It is referred to as a funnel because as a user progresses, their navigation options become more limited. This narrowing of options guides the consumer to their final destination.

The number of users tend to decrease along the way. For example, at the top of the funnel, many people may land on your website. A fraction of those will continue on to a product page. Ultimately, an even smaller number will actually make a purchase. Generally, the more steps it takes to get to the end-goal results in fewer conversions.

Conversion funnel example — Example of a digital sales funnel.

SplitWit helps you to optimize the customer’s journey through this metaphorical funnel. Optimizing the user journey is critical to the success of your business. Run experiments to find out how to get the most people through your funnel.

Tags conversion funnel, digital marketing

Marketing

Should I split test my website?

Post author By root
Post date March 8, 2020

Split testing and experimentation should be a constant part of any company’s process. Even if you think a new design or feature will be great, actual results may say otherwise. Split testing puts real-life customer interactions at the center of your operation. It gives you important data about how people use your website. That information helps us to make important decisions. Decisions that will push more customers further through the conversion funnel for more sales and sign-ups.

Generally, you should always have some experiments running on your website. In fact, testing small changes can reveal the most useful results. Word choice, colors, and layout can have a huge influence on how customers perceive, and interact, with your digital product.

Data-based decision-making should be a habit. Don’t guess, let your visitors tell you what works (and what doesn’t). Remember: data beats opinions every time.

Tags a/b test, marketing, split test, website

Marketing

What is split testing?

Post author By root
Post date March 8, 2020

Split testing is a form of experimentation used in marketing. It’s aim is to optimize your website for success. Often called A/B testing, traffic is split between two slightly different versions of a webpage (version A vs. version B). Then, based on key metrics (such as click-through rates and conversions), we measure which performs better.

Version A vs Version B — A/B test with SplitWit

What is the goal of your website? It might be to get more sales, or to get more people to sign up. How can you get more sales and sign ups? Answer: improve your website’s user experience to be more persuasive.

It’s easy to have a hunch about what will make your website better. But, you can’t tell for sure without testing and experimentation.

Technology

What is SplitWit?

Post author By root
Post date March 6, 2020

SplitWit helps you optimize your website for maximum convertability and eliminate the bottleneck that’s stopping your customers. Any body could have a theory about what’ll make their website better. But, the only way to know for sure is through experimentation. That’s the scientific approach.

A vs B experimentation — Test two versions of your website with SplitWit.

SplitWit offers suggestions about what to test on your website – like the call-to-action message that you use. The visual editor lets you make changes with just a few clicks – no code needed. Once you learn what makes your website better, you can launch new experiments to keep getting even more customers.

News Technology

Github repo and WordPress plugin

Post author By root
Post date March 4, 2020

SplitWit has created a GitHub repo to share integration code, examples, and utilities.

https://github.com/SplitWit

The first project we’ve added is our WordPress plugin – which is also new. Once installed, you can add a SplitWit project ID to the settings page to automatically integrate. This injects the necessary code snippet into your WordPress site.

https://github.com/SplitWit/splitwit-wordpress-plugin