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Marketing News Technology

Getting onboard

Have an idea about how to make your website better? That’s great! You should use SplitWit to test it first. It’s important to make sure that your intuition matches reality. The numbers won’t lie.

Below are the steps you’ll need to take to get started.

1. Create your experiment

Name your experiment, and set which page(s) it should target. Good experiments are specific, and test discrete UI/UX elements – such as the color of call-to-action buttons.

Create your experiment

2. Select a variation

SplitWit allows you to edit to both the control and variation versions of your experiment. Start by choosing which you’d like to edit.

Choose a variation

3. Make changes

Use the visual editor to make changes to your website. SplitWit lets you easily adjust text, images, and colors. It even allows for more advanced functionality, such as adding animations and custom code.

4. Add a metric

Metrics determine what an experiment will measure. You can target specific clicks or page-views. Examples include clicking on a “buy now” button or landing on an order confirmation page. This is how you can tell if your experimental changes had a positive affect on your business.

5. Start the experiment

Your experiment is created, you’ve made variation changes, and set a metric. Now, you’re ready to make the experiment live by hitting the start button. A portion of users will begin seeing the changes, and metric data will be recorded.

SplitWit will let you know when the data has reached statistical significance and determine a winner between your variations.

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Statistics Technology

Statistical Significance

Statistical significance means that your experiment results are likely not due to random chance.

Any experiment seeks to prove that the results from the sample also exist in the overall population. The more visitors you have, the easier it is to disprove randomness.

Before starting an experiment, you generally have a hypothesis about what will make your website better. It might be changing text, adjusting layouts, or updating colors. SplitWit evaluates your hypothesis based on the metrics you set for visitors. Our algorithm ensures that the experiment is not considered complete until the results are statistically significant.

Statistically significant results
Analyze the results of your hypothesis to improve your website.

How does SplitWit use statistical significance?

You can check the results of a SplitWit experiment at any time. The results page tells you which version is performing better based on the metrics you have set. It also shows wether these results are statistically significant, or not.

Your experiment is not considered finished until statistical significance has been achieved. But, what does that mean?

It means there is a 95% chance that these results are real, and not due to a false positive. SplitWit uses formulas to calculate this number based on probability. This calculation gives you confidence that the changes you make to your website will positively impact your business.

Significant Results

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Marketing

What is a ‘Call To Action’?

A call-to-action (CTA) prompts a user to do what you want them to do. It literally calls them to take an action. A CTA is a prompt on your website that leads a user down through your conversion funnel. The action is usually one that leads to a sale or a sign-up. Its goal is to evoke an immediate response (“Call now!” or “Buy now!”).

Call to action example
Testing your call-to-action will help improve your website’s sales.

Most often, it takes the form of an actionable UI element, such as as button. It could also take the form of actionable information, like a phone number or other contact information. Split testing your call-to-action is important, and should be done often. Experiment with color, verbiage, and placement to see what works best.

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Technology

What is a CSS selector?

A CSS selector is a way of specifying a UI element on a website. It could be an HTML element, class, or ID.

Elements are specified simply by there HTML name: “button”, “h1”, “div”, “a”

Classes need to be prefaced by a dot: .my-class

IDs, similarly, are prefaced by a hastag: #unique-id

Combine these types of selectors for increased specificity: button.check-out

CSS selectors
Use CSS selectors to specify parts of your webpage.

Examples:

If your HTML element looks like this:

<a href=”/checkout” class=”checkout”>Check out</a>

A valid CSS selector would be: .checkout


If your HTML element look like this:

<button id=”buy-now”>Buy now</button>

A valid CSS selector could be: button#buy-now

SplitWit use of CSS selectors

SplitWit uses CSS selectors to indicate click events for your A/B tests. SplitWit will track clicks on these elements, and use them to calculate which version of your experiment is more successful.

Click event metrics
Measure clicks on your website.

The SplitWit visual editor can also use CSS selectors. Enter a CSS selector in the “Make a change” section to highlight it. Alternatively, simply click on the element, and SplitWit will generate a valid CSS selector for you. The “Insert element” sections works in the same fashion.

The visual editor uses CSS selectors
SplitWit uses CSS selectors to specify UI elements

Categories
Marketing

What is a conversion funnel?

A conversion funnel is the path a user takes through a website or digital product toward a defined end-goal. That goal, or conversion, is usually a sale or sign-up. It is referred to as a funnel because as a user progresses, their navigation options become more limited. This narrowing of options guides the consumer to their final destination.

The number of users tend to decrease along the way. For example, at the top of the funnel, many people may land on your website. A fraction of those will continue on to a product page. Ultimately, an even smaller number will actually make a purchase. Generally, the more steps it takes to get to the end-goal results in fewer conversions.

Conversion funnel example
Example of a digital sales funnel.

SplitWit helps you to optimize the customer’s journey through this metaphorical funnel. Optimizing the user journey is critical to the success of your business. Run experiments to find out how to get the most people through your funnel.

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Marketing

Should I split test my website?

Split testing and experimentation should be a constant part of any company’s process. Even if you think a new design or feature will be great, actual results may say otherwise. Split testing puts real-life customer interactions at the center of your operation. It gives you important data about how people use your website. That information helps us to make important decisions. Decisions that will push more customers further through the conversion funnel for more sales and sign-ups.

Generally, you should always have some experiments running on your website. In fact, testing small changes can reveal the most useful results. Word choice, colors, and layout can have a huge influence on how customers perceive, and interact, with your digital product.

Data-based decision-making should be a habit. Don’t guess, let your visitors tell you what works (and what doesn’t). Remember: data beats opinions every time.

Categories
Marketing

What is split testing?

Split testing is a form of experimentation used in marketing. It’s aim is to optimize your website for success. Often called A/B testing, traffic is split between two slightly different versions of a webpage (version A vs. version B). Then, based on key metrics (such as click-through rates and conversions), we measure which performs better.

Version A vs Version B
A/B test with SplitWit

What is the goal of your website? It might be to get more sales, or to get more people to sign up. How can you get more sales and sign ups? Answer: improve your website’s user experience to be more persuasive.

It’s easy to have a hunch about what will make your website better. But, you can’t tell for sure without testing and experimentation.

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Technology

What is SplitWit?

SplitWit helps you optimize your website for maximum convertability and eliminate the bottleneck that’s stopping your customers. Any body could have a theory about what’ll make their website better. But, the only way to know for sure is through experimentation. That’s the scientific approach.

A vs B experimentation
Test two versions of your website with SplitWit.

SplitWit offers suggestions about what to test on your website – like the call-to-action message that you use. The visual editor lets you make changes with just a few clicks – no code needed. Once you learn what makes your website better, you can launch new experiments to keep getting even more customers.

Sign up now for a two week free trial.

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News Technology

Github repo and WordPress plugin

SplitWit has created a GitHub repo to share integration code, examples, and utilities.

https://github.com/SplitWit

The first project we’ve added is our WordPress plugin – which is also new. Once installed, you can add a SplitWit project ID to the settings page to automatically integrate. This injects the necessary code snippet into your WordPress site.

https://github.com/SplitWit/splitwit-wordpress-plugin

Enter your project ID into the plugin.
Settings page of the SplitWit Experiments plugin

You can also download it here directly:

Download splitwit-wp-plugin.zip

Here’s how to install it:

1) Download the compressed file, unzip it, and add the contents to your WordPress site’s plugin folder ( wp-content/plugins/ )

2) Create a free account at SplitWit.com.

3) Create a SplitWit project for your site.

4) Copy/paste that project’s ID code into the plugin’s settings page. This ID code can be found on the SplitWit projects page.

Find you project ID for SpltWit.
You can find your site’s project ID on the projects page

https://www.SplitWit.com/projects

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News

Suggestions by SplitWit

SplitWit is designed to scan your website, and give you suggestions for experiments. Those changes can lead to an improvement in conversion rate.

Give it a try, for free: https://www.splitwit.com/analysis